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Life moves us as we sculpt it. Synchronicity finds me today with my family in Sonoma County and knee-deep in wine. My family of 4 is a creative team, with backgrounds ranging from fine art, business, music, technology, publishing, healthcare and digital media. I began as an obsessed classical & jazz trombonist, playing with some greats (Woody Herman Orchestra, Air Force Jazz Band, etc.). In the dirt, I was an organic farmer, guided by the Integrated Pest Management research developed at Cornell University. I left western New York with a BS in engineering and crawled westward, following the high-speed paper airplane my resume had become. Technology ensnared me - medical reference labs, satellite technology, complex audio systems (go see a baseball game at Coors Field in Denver and let me know if the sound system is the best in the league like they say it is.) A little time in Utah, hanging out with some renowned pathologists and Harvard case-wielding grad school taskmasters (sorry, Erik. I’m kidding!)...some more time in Colorado as a performing artist and venue provider for punk rock, installation art and positive hip hop culture...

 

My family and I aggregated ourselves in Denver and came to the Golden State in 2003 amid 15 inches of wet snow. I’ve worked for wine companies (for free and for pay) in the Alexander, Napa, Dry Creek and Silicon Valleys. I consult in several facets of the industry (startup, strategy, compliance, collecting, learning).  I’ve built and modified some incredible wine collections. I’ve judged wine competitions, blogged, been on boards and in wine education societies. I’m a director for Family Winemakers of California. Still a musician/producer, leveraging the Internet as a storefront and listening room. Working on two books. Occasionally sleeping.

 

The world seems ready for new and exciting wine stuff and it’s an honor to help friends get going as they help me in turn. Simple Math Cellars arose as the result of being in the right place at the right time; one client’s problem became a mutual opportunity, and here we are today - a growing wine company with a fine start and a bright future.

 

I have 60 seconds to make a first impression. I won’t waste that time describing soil types.

 

The more people I meet, the more idea of Simple Math is clicking because it’s not about what’s on the tech sheet but what’s in the glass - yum or yuck. That’s it. Value is everyone’s privilege; this is one place to get it.  

 

Simple Math isn’t just logic - it’s a respectful way of operating in the world.

Thanks for being a part of this collaborative effort.  

 

Warm regards,   

Christian

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(sounds best through headphones or stereo spkrs)
About Proprietor Christian Lane

2010 Russian River Valley Pinot Noir:

 

2009 Sonoma Coast Pinot Noir:

 

2008 Napa Valley Pinot  

 

2007 Sonoma County Cabernet Sauvignon

 

2008 Sonoma Coast Pinot

 

2008 Napa Valley Cabernet Sauvignon

 

2008 Sonoma County Chardonnay     

music by Fluidynamics
From the public

(2008) Napa Valley Cabernet offers you likeable aroma, balance, finish, fruity flavors, smooth tannins, structure, and delicious taste.

SCORE: 4.5 out of 5    Juwanna, Walla Walla, WA - eBacchus.com

 

Our wine friends served up this marvelous and outstanding Cab. I agree with (mostly) what the winemaker and the other tasting note writers are saying. Outstanding taste, fruits, tannins, finish, etc.   winefan1 - eBacchus.com

(2007 Sonoma County Cab)             

Simple Math Cellars hit a home run with this Cab. The nose greets you (with) ripe fruits, elegant body, velvety tannins, and a tasty, complex finish

SCORE: 4.5 out of 5       Carl M, Los Angeles - eBacchus.com

 

Wow, yes, what a real delectable Cabernet Sauvignon should taste like. In addition to delicious taste, fruits and flavors, this Cab offers lengthy and rich finish, beautiful nose and body, complex harmony, elegant balance, wine is deep & mouth-filling with smooth tannins. A wine to remember!   KristinaC - eBacchus.com

 

Tasted by BigBoy_Sonoma on 3/19/2011 & rated 90 points: Dark fruit, tobacco, cassis and hint of smokey oak on the finish. Nice complexity. (49 views)

Charities Supported:
Stewards Of the Coast & Redwoods
Save Angel Island Foundation
Girl Scouts of America
One Brick
Alzheimer’s Association
Legal Aid Foundation
Uncorked For Kids
Worth Our Weight
South A St. Arts District
YMCA
Bodega Volunteer Fire Department
Boys & Girls Club
Remarks / Reviews